Marketing genius . . . or lack thereof

Ye socks know what a big Gator fan I am.

But, I still have to call 'em as I see 'em.

And, the current pest control commercial featuring UF basketball coach Billy Donovan that's airing in our little corner of heaven has got to be the worst bit of advertising I've seen since the A. Ivey's garage spots I was forced to endure back in Lubbock, Texas, years ago.

I mean, it is the most unbearable 30 seconds you can imagine short of a prostate exam.

Even if it weren't so poorly scripted and executed, someone could have told the pest control company that's paying the tab for this train wreck that Billy Donovan doesn't enjoy the sort of celebrity "credibility" in Orlando than he might have in other parts of our great state.

Remember how he wasn't going to coach the Magic, then he was, then he wasn't, then he wasn't sure?!

Please, Billy. Stick to the coaching and leave the endorsements to someone who's believable . . . like Urban Meyer or Tim Tebow.